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The objectives of the ABE Level 4 Diploma in Business Management are as follows:
Unit Type: Mandatory
Level: 4
Credits: 15
GLH: 75
Assessment Method: Timed Open Book Exam
The world is changing at an ever-increasing rate, consumers are becoming more sophisticated, technology is part of our everyday lives and, while there are numerous powerful global brands, there is also an increasing trend towards localisation. It is difficult to think of a change that doesn’t affect the business environment. Businesses now operate in everchanging dynamic environments. Every business needs to be able to assess the opportunities and threats posed by its external environments and the strengths and weaknesses of its internal environment, if it is to be successful. While continuing to produce the same products and/or services may result in operation efficiencies, it is unlikely to ensure success in markets that are not just changing daily but hourly. Increasing dynamic business environments where tomorrow can be very different from today and increasing market volatility where stock markets don’t just crash but they ‘flash crash’, mean businesses need to be ever more responsive in order to be successful. In this unit, you will analyse the impact of increasingly dynamic business environments and increasingly volatile markets on an organisation’s ability to compete successfully using a range of relevant tools and frameworks. This is often known as business strategy.